Email is one of the oldest types of digital marketing. It has been around even before search and social media. Despite the fact that it is the old broom in the house, email continues to be one of the most effective digital marketing channels, with strong conversion rates across multiple industries.
This makes it a great tool for anyone trying to build a sustainable business online.
But what is an email list?
An email list is a collection of email addresses from people who want to hear from your business. You acquire them through some kind of opt-in form on your website.
In other words, it’s a list of prospects or leads’ email addresses. It’s used in email marketing.
Advantages of having an Email List:
- Email marketing is direct and personal. With email, you have a platform to create personalized campaigns and original content.
- If certain platforms like Google, Facebook, and Twitter change their policies in a way that affects your digital marketing efforts, you can count on your email list to remain untouched by such decisions.
- People check their email inboxes several times a day, so it’s an opportunity for you to communicate with them whenever you want.
- By segmenting your email list, you can personalize your emails and send highly relevant offers to people interested in your product or service.
Check out our post on the “Breadcrumbs” approach to Social Media. It shows you how to build an email list using breadcrumbs and social media
Platforms to help you build your email list
MailChimp’s offerings start with a free plan that offers basic email template creation, as well as scheduling and automation options. With a paid subscription, you’ll have access to more premium email templates, as well as advanced tools to give you insight into your email list and campaigns.
We have platforms like Bandzoogle which offers you a website with this build in for free via an annual subscription. Bandzoogle’s free plan lets you create up to 500 subscribers per month, and it comes with unlimited subscribers for life. If you want more control over your list, their paid plan gives you access to features like advanced segmentation and custom templates.
WordPress has plugins like Fluent forms lite and fluentCRM lite which when combined can help you build and manage your mailing list directly on your website.
Email is the most effective digital marketing channel. It’s a great tool for any online business. Here is an insight to get you started.